F**K Around & Find Out

Business Experiments for Creatives Who Want Structure, Not Stiffness 

FAFO isn’t just a vibe. It’s a strategy.
Try something. Break something. Learn fast.
That’s how you build systems that don’t just scale; they stick.

→ Subscribe for twice-monthly stories, strategy, and systems that help you experiment smarter, not hustle harder.

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    FAFO is where creativity & operationsfinally stop fighting

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    Love from the FAFO Crew
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    This is a newsletter for creative founders who are...

    • Too creative for rigid SOPs
    • Too smart for one-size-fits-all “funnels”
    • Too done with pretending operations don’t matter

    Yes, you can build systems that let you grow, even if you’re not good at tech.

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    FAFO is about designing less-rigid client systems and building customer experiences that run like you do: adaptable, efficient, and human.

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    Want The Emails?

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      What to Expect with FAFO In Your Inbox

      Twice a month, I’ll send you essays, experiments, frameworks, and rants from the frontlines of customer experience and delivery operations.

      • Stories about what’s working (and not) across service, digital, and product businesses
      • Visual frameworks you’ll actually want to screenshot
      • Strategic rants about onboarding, automation, client retention, and why your PM tool hates you
      • Ways to stop spinning your wheels and start building client journeys that scale, convert, and feel right

      No formulas. No bro funnels. No boring advice.

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      Wait - What ISFAFO?

      It’s short for “Fuck Around & Find Out” (and yes, it’s exactly what it sounds like). 

      It’s the belief that the best way to build a business is to stop guessing and start testing.

      To try stuff, collect data, and actually learn from how things go, especially when it comes to how your clients experience working with you.

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        Hey there, I'm Nikki!

        I'm an operations and systems strategist for creatives who want to develop operations & systems that create industry-leading experiences for their clients. With over 15 years in operations, my superpower is making the complex simple, whether it's building high-performing teams, upgrading communication processes, or quietly geeking out over experience design.

        When I'm not orchestrating logistical magic, I read queer romance novels, build Lego sets, and co-host the romance podcast "First Dates & Soulmates"—because successful millennials need hobbies too, right?

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