The Would Recommend Standard
Some businesses get reviewed. Others get raved about.
The difference isn’t the offer. It isn’t the price point. It isn’t how long they’ve been in business.
It’s that somewhere along the way, someone decided the experience was worth building on purpose.
Most founder-led businesses never make the decision to design on purpose. Not because they don’t care, but because nobody told them it was a decision to make.
The Would Recommend Standard is a collection of five principles that show up, consistently, in the businesses customers can’t stop talking about. Each one is grounded in a real company that built it, earned it, and gets talked about because of it. Each one ends with a question that will tell you exactly where you stand.
Not a checklist. Not a quiz. A way of seeing your business that you won't be able to unsee.
I’m Nikki McKnight (she/her)
I’m a customer experience and operations strategist. I help creative entrepreneurs design seamless, scalable client journeys that keep customers engaged, buying, and raving about their experience.
With over 15 years in operations, my superpower is turning chaos into clarity—whether I’m refining service delivery, optimizing retention strategies, or quietly geeking out over experience design. Because growth isn’t just about getting more clients—it’s about delivering better, keeping them longer, and making your business the one people can’t stop talking about.
When I’m not orchestrating logistical magic, I’m reading queer romance novels, building Lego sets, or co-hosting First Dates & Soulmates—because successful millennials need hobbies too, right?