Hi, I'm Nikki.
I believe your client experience is a growth strategy, not a customer service function.
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Nikki Lore
The long way here.
I grew up in Shediac, New Brunswick, a small French fishing tourist town on the east coast of Canada where the experience was the product and the entire local economy depended on whether visitors felt something worth coming back for. I did not know it then, but growing up in a place where hospitality was a survival skill instead of a department was probably the earliest version of everything I do now.
I studied East Asian Studies at university, spent a semester living in Tokyo, and left with four languages and the kind of education that cannot be put on a resume but informs everything. My twenties were not strategic; they were curious. Logistics, then corporate consulting, then personal training, then large-scale event production, and eventually three summers working hospitality at a winery, not because I could not make up my mind but because I have always operated by one principle: if I am getting paid to learn, I am in.
That collection of wildly different experiences built something nobody else has, a toolbox drawn from industries and human situations most people never encounter in a single lifetime. My friends call it Nikki Lore, the fact that I always seem to have a reference for whatever situation we are in.
And across all of it, one question has stayed constant: what does it actually take to make an experience so good that people cannot stop talking about it? The Nikki Lore, it turns out, was always pointing here.
the philosophy
Here's what I believe:
Most of the businesses I work with are trying to fix growth with more marketing, more offers, more team. What they are actually missing is a designed experience underneath all of it. Client experience is not the thing you polish once the business is stable; it is the thing that makes the business stable.
Experience is the whole business.
Customer service is a subset of experience, not its opposite; marketing, retention, and referrals all live downstream of it. Get the experience right and the rest of the business gets easier by the month.
The client belongs at the centre of every decision.
Most strategy work starts with what the founder wants to build. I start with what the client feels, needs, and remembers, then work backward. That single re-order changes what gets built, what gets prioritized, and what quietly gets cut.
Principles beat methodology.
Methods break with the next software update, algorithm shift, or new hire. Principles hold. What I build with clients is designed to outlast whatever tool or trend is currently having its moment.
This is the thinking behind the Would Recommend Standard, my framework for building the kind of business people cannot stop talking about; not because they marketed harder, but because they built something worth talking about.
Behind the Scenes
My values.
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Principles over methodology.
Methods break with the next software update; principles hold no matter the circumstance.
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Curiosity over conclusions.
Our job is not to judge or assume, but to create context and movement.
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Search first, ask second.
Resourcefulness and ownership create respect and safety, and resolve conflict before it starts.
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We play 4D chess.
Our work is intersectional in its purpose, planning, and preparedness.
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Walk your talk.
We reject hyperbole, fear-mongering, and exaggeration; we act in congruence with what we say.
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Human rights are non-negotiable.
Love is love. Black lives matter. Trans rights are human rights. Women's rights are intersectional.
Personality profile.
Human Design
Projector, Splenic Authority, 5/1 (Heretic-Investigator)
Kolbe A
7-7-5-2
StrengthsFinder
Achiever, Competition, Input, Discipline, Individualization
Myers-Briggs
ISFJ-T (The Turbulent Defender)
Enneagram
2w3 (The Helper and The Achiever)
Astro
Aquarius Sun, Taurus Moon, Gemini Rising
Speaking
Book me for your stage.
Keynotes and workshops for founders and their teams; virtual or in person. Customer experience, reputation, and the operational work of becoming a business people cannot stop talking about.
Keynotes
Would Recommend
Why the businesses people rave about aren't the ones shouting the loudest.
Dismantles the myth that growth comes from louder marketing and makes the case for client experience as the most under-leveraged growth engine founder-led businesses have.
From Best to Best Known
The reputation shift that fills rooms you're not in.
For quietly excellent founders on why being the best is table stakes, being talked about is the leverage, and what has to be true operationally for your reputation to travel without you.
Workshops
The Nothing-Less Standard
Designing a client experience your team can deliver without you in the room.
A working session that walks founders through defining the promise, mapping the path, and knowing the person so their team can deliver a signature experience whether the founder is in the room or on a beach.
The Referral Recipe
How to engineer word of mouth on purpose (not by accident).
A tactical workshop that turns referrals from a lucky break into a designed system, giving founders both the plumbing that triggers them and the message that travels when they happen.
Ready to book?
Grab my media kit for topics, bio, and tech rider. Then let's chat, either by call or by email.
Hear me first
A playlist of the podcasts I've been on, so you can hear how I talk before you fill the room.
Past Appearances
Where I've been.
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The Go-To Summit
Signed, Sealed, Delivered: How Google E-Signatures Upgrade Your Onboarding
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High Vibe Women
Scaling with Humanity: Why an Adaptive Customer Experience Wins Every Time
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Neurodiverse Entrepreneur Summit
Beyond Busy-ness: A Paradigm Shift for More Effective Delegation
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The Business Blasphemy Summit
An automated client journey is the worst thing ever!
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Archangel Synergy
The Visionary Personality Matrix: Harnessing Your Personality Into Powerful Operational Strategy
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Avalon Empowerment
The 3 Essential Business Systems
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Future-Focused Female Collective
The 3 Essential Business Systems: How to Unstick Your Operations
We've been burned in the past with our investments; it made me a bit jaded when trusting other people. But Nikki is the real deal. I really appreciate her patience and hard work; she is a wonderful asset to any team.
— Erica & James
In a world where so many people try to get by with just the “why,” Nikki has a gift of truly tuning into the “how.”
— Sarah
Community Support
Where the profits go.
Every quarter, the business donates a portion of its profits to a nonprofit organization or social justice initiative.
Past Recipients
- The Princess Margaret Cancer Foundation
- The Canadian Civil Liberties Association
- The Indian Residential School Survivors Society
- Extra Life Game Day in support of SickKids Hospital
- Jack.org
- The Great Lakes Crossing
Let's build the business people can't stop talking about.
Book a discovery call and let's see if there's a fit. Or drop into my inbox for FAFO, a biweekly business experiment about what actually moves the needle.