Become the business people can't stop recommending.
The businesses your industry keeps pointing back to didn't get there by marketing louder or automating more; they got there by building an experience worth talking about.
That's a real strategy, and it's the fastest and most durable growth engine a founder-led business can have. It's also completely learnable, once you know where you actually are.
Start with the Would Recommend Assessment
The Would Recommend Assessment scores your business across the three functions that decide whether people rave about you or just tolerate you:
Fluid Operations
Whether your business runs on a plan and a standard, or on your capacity to hold it together in your head.
Remarkable Experience
Whether your clients are quietly satisfied, genuinely delighted, or so deeply moved they can't imagine going anywhere else.
Unshakeable Reputation
Whether your name only travels as far as your own marketing, or whether it shows up in rooms you've never walked into.
Those three scores combine into one of eight specific business archetypes, from Survival Mode to The Beloved Solo Act to The Loud Machine to the rare few running what I call The Standard, and knowing which one you're in matters because generic CX advice is useless when you don't know which version of the problem you actually have.
You answer 54 questions in about 15 minutes, and the scoring lands you in your archetype with a diagnosis specific to where you are, what it's costing you right now, and what to actually do next.
What's included
The Would Recommend Assessment
54 questions across the three outcomes, roughly 15 minutes to complete.
Your custom 10-page PDF report
Personalized to your archetype, with the full diagnosis, what your current position is costing you (backed by CX and retention research from Bain, PwC, Nielsen, Wharton, and McKinsey), and a specific read on each of your three outcome scores that names where you're winning, where the fastest fix lives, and what to sit with next.
A 30-minute call with Nikki
Where we walk through the report together, pressure-test the parts you disagreed with, and lock in the one move most likely to shift your business into a better archetype fastest.
About Nikki
I'm Nikki McKnight, founder of The Ops Shop and a customer experience strategist working with founder-led businesses across North America. I help them turn their client experience into their most powerful growth engine, the kind that produces clients who can't stop talking about them, without needing more ads, more content, or a bigger marketing budget to make it work.
I've been designing experiences for a living for over 15 years, across corporate consulting, logistics, and large-scale event production for founders and industry leaders, and I've guided enough founder-led businesses at this point to know that the answer is almost never "add more touchpoints." The answer is almost always a specific move in a specific place, and this assessment is how you find yours.
Ready to find out which of the eight archetypes you're actually in?
Take the assessment, get your custom report, and book your 30-minute call with Nikki.
Take the Assessment · $197