In this digital age, where attention spans are fleeting and everyone’s inboxes and DMs are overflowing with information, finding innovative ways to focus your clients’ energy is paramount.
Let me paint you a picture.
You buy an online course or you join an online program full of excitement and eager to learn. Soon after you’re frustrated and feeling like your time is being wasted; you can’t find important links, you’re unsure where you should be looking or what you should be doing, and you’re always having to ask the same questions over and over again. You feel that you are not being taken care of by the person you trusted with your investment.
Customer service, customer journey, and customer experience are not synonyms; they nest. Here’s how the three fit together, and why the distinction matters.
Customer experience strategy for a small business is the plan that turns clients into repeat buyers and word-of-mouth referrers. Here’s how to build one.
A children’s TV show hides a decision tree every founder should steal. Run your customer touchpoints through the Mr. Rogers test and fix the gaps you can’t see
The quietest way founders lose clients is the onboarding corridor between “yes” and the good part. Here’s how to spot the friction and fix your first touchpoint.
