
The Mr. Rogers Test: Audit Every Customer Touchpoint for Empathy
A children’s TV show hides a decision tree every founder should steal. Run your customer touchpoints through the Mr. Rogers test and fix the gaps you can’t see

A children’s TV show hides a decision tree every founder should steal. Run your customer touchpoints through the Mr. Rogers test and fix the gaps you can’t see

The difference between a satisfied client and one who refers you isn’t talent or budget. Here are 5 customer experience design principles you can steal today.

Customer experience strategy for a small business is the plan that turns clients into repeat buyers and word-of-mouth referrers. Here’s how to build one.

A children’s TV show hides a decision tree every founder should steal. Run your customer touchpoints through the Mr. Rogers test and fix the gaps you can’t see

The quietest way founders lose clients is the onboarding corridor between “yes” and the good part. Here’s how to spot the friction and fix your first touchpoint.

The difference between a satisfied client and one who refers you isn’t talent or budget. Here are 5 customer experience design principles you can steal today.